Best Water-Based Lubes: Nooky

Picking out a new lube can be a very tricky thing, especially if you or your partner has an allergy or sensitivity to something. To get the best product, you’ve got to think about stuff like ingredients, texture and consistency, but those aren’t always the only things that matter. Personally, the bottle, the nozzle and the label are important too. A well-rounded personal lubricant won’t just look good on the shelves or be endorsed by expensive advertisements; it will do those things while also performing miraculously friction-free feats in the bedroom and beyond. So while not all of these products are fit for someone like me, many of them go without being noticed because they’re overshadowed by companies who are willing to chalk over huge mountains of cash to capture your attention. That’s why I like to try an underdog from time to time – because that’s where I usually find the greatest treasures.

In general, I source my “underdogs” through a series of questions aimed at my open-minded friends, relatives and colleagues. You’d be surprised by some of the weird suggestions I get, but their uncanny recommendations have lead me to some of my favorite products of all time. Eventually, it equals out and everyone gets what they want. For instance, I recently wanted to try out a new water-based lube with my partner because we spent a crap-ton of money on a high-tech sex toy and we didn’t want to break it or use the half-emptied bottles in our nightstand on it. After a quick game of Rock-Paper-Scissors, we settled on the Nooky brand lubricant because, quite frankly, it looked better in the container than the other options. So, did we end up doing it all for the nookie or did we take that cookie and stick it up our (yeah)? Well, let me make sure you know what it is I’m talking about first.

What is Nooky?

Nooky is simply a water-based personal lubricant, but it’s much than that once you take a closer look. Not only is it formulated and packaged for both men and women but it’s also perfect for all types of sexual experiences, including vaginal penetration, anal stimulation and oral fixation as well. Furthermore, it’s crafted to be extremely gentle on the skin, even for people who have sensitivities to certain ingredients. FDA approved and made right here in the United States, this luxury-grade pleasure product is bottled under the industry’s most stringent manufacturing standards. That means it’s most likely a high-quality lube and even comes with a 100% money-back guarantee just in case it’s not.

The Main Features

As a pure, water-based lube, Nooky has numerous features within its proprietary formula to make it a worthwhile product for most people. First of all, it has silky-smooth consistency and comes spilling out of the premium pump-style nozzle in the form of a thick, luxurious gel. It’s colorless and odorless as well, meaning it’s extra gentle on sensitive skin. Also, it means this lube is easily washed off with water and won’t dry out, seep into your pores or leave stains on your fabrics. There are no potentially harmful ingredients in it either – no parabens, no glycerin, no phthalates, etc.

On top of that, it’s compatible with latex, silicone, TPE, PVC and polyurethane pleasure products and is backed by the manufacturer’s quality promise. The bottle itself is sleek and black, with a touch of elegance to make it look great on your nightstand. Ideal for couples and solo artists alike, Nooky water-based lubricant features a formula that offers more slipperiness than silicone and more user-friendliness than oil.

What Comes in the Box?

Nooky lube usually isn’t sold in a box. You get just the bottle and the pump-style nozzle already attached. Through certain suppliers you may get the two items separately for assembly at your own home, but that’s typically not the case. The manufacturer doesn’t include anything special with their product either – no coupons, no discount codes, no instruction manuals, no usage advice, nada. The label is simple and to the point, so you won’t get much information there. However, considering the fact that this is some pretty pure stuff, it doesn’t surprise me that the wrapper is so plain and non-descript. One piece of advice before I change the subject, though: Don’t lay the bottle on its side no matter what you do or you’ll have lube all over your bedside table. The pump nozzle can turn and lock but it doesn’t stay in place very well so be careful. I don’t suggest taking this lube with you on long trips or anything like that.

The Experience

When it comes to using a new lubricant, experience is everything. A noob can determine the quality of a lube just like an expert can, but professional opinions usually involve the use of pre-specified criteria to help keep everything on an even playing field. Objectivity is essential to finding something that’s worth your cash because, remember, clever marketing campaigns are made to convince you that the purchase was your own idea. Instead of falling for the hype, listen to what someone really thinks about the product. Here’s how Nooky water-based lube measured up:

  • The Container

As one of the most attractive containers in the personal lubrication world, I was originally tempted by this product because of its sleek, sexy, and sophisticated packaging. It’s a flat black bottle with a matching pump on the top, and it looks like a standard bottle of cosmetic lotion or something. There is no gender-specific labeling, so it would probably look good in everyone’s bedroom. I saw that it came in three different sizes too. I wish I had known that before I purchased the small, 8-ounce version.

  • The Ingredients 

I liked how Nooky had no petrochemicals in the formula. It was easy on my skin and on my partner’s complexion too, which was my main concern considering she has some pretty serious allergies to that kind of stuff. The lube works wonders on silicone sex toys, actually making them look and feel newer when you get done. Overall, I think it’s one of the purest lubricants money can buy right now.

  • The Sensations 

In my humble opinion, the super pure formula is what contributed the most to this product’s superbly smooth consistency. Although it initially presents as a thick gel, this stuff is exceptionally thin once it hits the skin. It’s not watery one bit either. Plus, the lube stayed in the place where I put it and lasted quite a long time too, making it rival oil-based and silicone-based products in the process.

  • The Scent 

Nooky is 100% fragrance-free, but the brand has numerous scented massage oils to choose from and I hear they can all double as lube. However, if you use their water-based lubricant like I did, you have to go without a pleasant smell. The only thing your nose will sense is the aroma of your partner’s body and pleasure, unless you have scented candles or strong incense burning in the background, of course.

The Ups and Downs

When considering a new product, it’s important to think about its ups and downs. However, it’s also crucial to keep in mind that there’s no such thing as perfection. I’ve learned just how unique we all are by having sex with tons of different people. What was pleasurable and desirable to me wasn’t always the same for my partners. It’s all about knowing what you want and figuring out how to get it. Step One: Look at the pros and cons. Nooky water-based lube may be amazing in many ways, but that doesn’t mean it’s flawless. Here are the things I think you should know before spending any money on it:


  • FDA approved
  • Ergonomic bottle and pump design
  • Does not stain fabrics
  • Easy to wash off
  • Never sticky or tacky when drying
  • Concentrated to extend shelf life
  • Made from hypoallergenic ingredients


  • Not an ideal bottle design for travel
  • May require reapplication

The Takeaway

Good lubes aren’t hard to find anymore as long as you know what to look for. The problem is not in the availability of selection. The issues lies in the average consumer’s ability to tell their options apart. For many, water-based lubricants are the premier choice because they’re so gentle on the skin and compatible with almost all sex toys and condoms. The Nooky brand lube is a great representative of that, with an exceptionally pure formula, skin-safe ingredients, and a silky-smooth texture that feels virtually undetectable. There’s no scent, no taste, and no petrochemicals either, meaning this stuff can be used by everyone on the planet and for any sexual activity they can think of. Overall, it’s a superb example of what a water lubricant should be – luxurious, body-conscious, conveniently packaged, and attractive in the bottle. I consider it an ideal purchase for anyone who wants to use a high-quality product that goes a long way towards heightening the sensations of sex and/or masturbation.

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